Profile of Celina Dayacap
Celina Dayacap Influencer Marketing Analyst
I designed my career path around the changing trends of marketing. After seeing the growing popularity of Korean culture and the country’s demand for foreign talent, I moved to Seoul, South Korea in 2017, where I earned my Master’s Degree in Business Administration. Shortly after, I worked as a marketing consultant at a Korean agency that specializes in tourism and market foreign entry, where I created reports and presentations to support our clients.
In 2020, I decided to go back to the Philippines, where I now work for a multi-brand E-commerce retailer. Here I gained most of my influencer marketing skills. Despite my short tenure in the company, I managed to move quickly to become the senior influencer marketing analyst, where I plan and execute influencer campaigns to grow our brands’ awareness through engaging content. I’ve worked and maintained relationships with over 100 influencers from across the globe, specifically the US, UK, Australia, France and Germany. As a marketer sensitive to trends, I created campaigns designed for the dynamic customer on Instagram, YouTube, Facebook, and now TikTok.
During my free time, I also manage my own TikTok profile with a growing follower base of 3.5k followers since June 2020.
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